Year in Help

The Year in Help is an annual year-in-review that highlights all of the moments of kindness that take place on GoFundMe. It’s a way for the brand to thank donors and show the collective power of their help.

This campaign won a Shorty Award for branded content and received silver for AI generative content.

See the full project here.

Landing page & select editorials
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Film

We teamed up with AKQA to show the difference donors make in the world’s first AI-powered commercial. This was The Drum’s US Ad of the Day.

Socials & email

For the first time ever, GoFundMe sent impact emails to everyone who donated in 2022. This is one of four variations we created.