Hi, I’m Kaley

It’s nice to meet you. I'm currently a lead brand writer at GoFundMe, where I approach my work with curiosity and a desire to write meaningful words that anyone can relate to.

I was the lead copywriter on GoFundMe's first-ever brand campaign. I’ve interviewed and written about many community helpers. Or if you want to look at the numbers, let me point you to the pricing page.

Areas of expertise

  • landing pages

  • long-form editorial

  • SEO blog content

  • short-form storytelling

  • social media copywriting

  • ad copy

  • brand guidelines

  • brand writing

  • content strategy

  • email marketing

  • inclusive and plain language

I write because

I fell in love with writing as a kid, using pen and paper to help me make sense of the world. Now, whether I'm writing for a brand or myself, I'm always trying to find the right words to capture a feeling we all know but have trouble putting our finger on. Good writing brings people together and makes us all feel a little less alone. That’s what I’m forever chasing.

What makes me unique

I care—a lot. About people seeing themselves in the words I write. About being a good teammate. About doing my best and helping those around me do their best work, too. But that's only part of me. I also care deeply about collecting memories with the people I love, being good to the earth, and protecting wild places. I bring all of this to the work that I do.

Who I’ve been before

Before I found copywriting, I was a restaurant server, a limo cleaner, a basketball scorekeeper, an ice cream scooper, a surf instructor, a National Park ranger, a tour guide in America and Canada, a cultural anthropology intern, a telemarketer, and a customer support specialist.

That's a lot, I know. It's all to say that I bring a lot of experience to the table. Once I found copywriting, it stuck.