Stand For Something
#StandForSomething was designed to encourage families with young changemakers to fundraise for charities they care about. The work won a Shorty Award, raised lots of money for important causes, and got kids involved in giving back.
See the full project here.
Fundraising toolkit
This project had a fun, playful tone. To inspire kiddos to get involved, we created a fundraising toolkit and partnered with Vistaprint to ship them to families nationwide.
Lemonade receipe
Lemonade recipe
Lemonade stand banner
Fundraiser education sheet
Fundraising goal tracking sheet
Lemonade stand checklist
Lemonade stand checklist
Socials
17 million impressions
1.1 million video views on TikTok & Instagram